JSON-LD Structured Data for AI Visibility | AiVIS Cite Ledger
JSON-LD is how you tell AI models the facts about your content in a machine-readable format. It's the single most impactful structured data signal for AI citations.
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format embedded in a <script type='application/ld+json'> tag in your page's HTML head.
It describes entities (Article, Organization, FAQ, Product) with machine-parseable properties that AI models use from classification, attribution, and citation.
Why AI Models Prefer JSON-LD
JSON-LD is self-contained and separate from your visual HTML. AI parsers can extract it without navigating DOM structure or interpreting CSS classes.
Google, OpenAI, and Anthropic all consume JSON-LD for content understanding. It's the de facto standard for structured data in AI-era web publishing.
Essential JSON-LD Types
Organization: your brand entity with name, url, logo, founding date, and social profiles. Add to every page.
Article: for blog posts and editorial content. Includes headline, author, datePublished, dateModified, and description.
FAQPage: for pages with Q&A content. Each question-answer pair becomes a mainEntity that AI models can extract directly.
BreadcrumbList: shows page position in your site hierarchy, helping AI models understand content context.
Frequently Asked Questions
- Is JSON-LD better than Microdata?
- For AI visibility, yes. JSON-LD is easier to implement, maintain, and parse. It's the format AI models and Google recommend.
- Where does JSON-LD go in my HTML?
- In a <script type='application/ld+json'> tag, typically in the <head>. It can also go in the <body> but head placement is conventional.
- Can I have multiple JSON-LD blocks?
- Yes. You can have separate blocks for Organization, Article, and FAQ on the same page. Each is parsed independently.