Content Freshness Signals for AI | AiVIS Cite Ledger
AI models weigh content freshness when generating citations. Stale content with outdated dates gets deprioritized in favor of recently updated sources.
How AI Judges Freshness
AI models check datePublished and dateModified in your Article schema. Pages updated recently are assumed more accurate for factual queries.
Sitemap lastmod dates provide a secondary freshness signal that crawlers check during discovery.
Maintaining Freshness
Update Article schema dateModified when you make meaningful content changes. Don't fake it, AI models can cross-reference content against cached versions.
Regularly review and update evergreen content to keep it accurate. Even small factual updates warrant a dateModified change.
Publish new content consistently to signal an active, maintained site.
Freshness Pitfalls
Setting dateModified to today's date on unchanged content is manipulation. AI models may penalize this if the content hash hasn't changed.
Removing old but still-accurate content hurts your site's depth. Update rather than delete.
Auto-republishing content (changing date without changes) is detected by AI training systems.
Frequently Asked Questions
- How often should I update content?
- Whenever the information changes or you can add value. Meaningful updates every 3-6 months keep evergreen content competitive in AI citations.
- Do AI models check actual content changes?
- Some AI training systems cache content and detect when dates change without content changes. Genuine updates are always safer.
- Does publishing frequency matter?
- Yes, a site that publishes regularly signals active maintenance, which AI models associate with reliable information.