What Makes a Website Visible to AI Search | AiVIS Cite Ledger
AI search visibility is not the same as Google search visibility. The signals are different. This is the complete picture.
The ten scoring families AI search evaluates (the scoring model)
1. Schema & Structured Data (18%): JSON-LD presence to declare entity identity and content type. Hard blocker if absent.
2. Entity & Heading Signals (14%): Single H1 (hard blocker if absent), heading hierarchy, entity declaration clarity.
3. Authority & E-E-A-T (12%): Knowledge Graph record, SERP presence, external citations on-page.
4. Meta Tags & Open Graph (10%): Title tag (hard blocker if absent), meta description, OG tags, HTML lang.
5. Content Depth (10%): Word count ≥ 300, question-style H2s for snippet eligibility, TL;DR block.
6. Crawlability & Bot Access (8%): AI crawlers not blocked in robots.txt (hard blocker if blocked), llms.txt file.
7. Renderability & Page Speed (8%): Page load under 3 s, LCP under 2500 ms, image alt coverage.
8. Citation Signal Quality (8%): Meta description length 25–160 chars, meta/OG consistency, TL;DR position.
9. Indexability & Link Graph (6%): Canonical URL, internal links, external links, XML sitemap.
10. Security & Trust Signals (6%): HTTPS canonical, hreflang, zero evidence contradictions.
What Google visibility does and doesn't transfer
Technical SEO overlap: HTTPS, canonical URLs, page speed, and proper HTML structure benefit both Google and AI visibility.
Does not transfer: backlinks, keyword density, domain authority, social signals. These Google signals have no direct equivalent in the AI extraction pipeline.
New requirements: crawler allowances for AI bots (robots.txt), JSON-LD entity schema, and server-side rendering or pre-rendering for client-heavy sites.
Frequently Asked Questions
- Is AI search visibility the same for all AI tools?
- The core requirements are shared (crawler access, schema, rendering), but different tools weight context differently. ChatGPT's browsing favors recency, Perplexity favors citation-dense content, and Google AI Overview favors structured Q&A markup.
- How is AI search visibility measured?
- The audit measures it across ten scoring families, producing a composite 0-100 score with evidence IDs tracing each dimension to crawl observations.