Citation Content Scoring Rubric: Weighted Criteria Aligned to the 15 BRAG Factors | AiVIS Cite Ledger Blogs

By · · 14 min read · IMPLEMENTATION

Not all checklist items are equal. A page can check every box under "internal linking" and still fail on entity resolution — the one factor that accounts for whether anything else you built gets credited to you. This rubric makes the weights explicit.

Key Takeaways

  • Entity resolution and extractability act as multipliers — a zero on either drags the total regardless of other scores.
  • The scoring floor rule makes it impossible to hide a structural failure behind strong section scores.
  • Benchmark calibration against Stripe, Cloudflare, and Supabase shows typical score ranges for citation-ready content.
  • The rubric maps directly to BRAG audit findings so scores are comparable across the platform.

Article

# Citation Content Scoring Rubric: Weighted Criteria Aligned to the 15 BRAG Factors

The citation-optimized content checklist tells you what to do. This rubric tells you how much each item matters.

The weights here are calibrated to the 15 BRAG measurement criteria — the same signal surface the AiVIS platform probes when it grades a page. Use this rubric when you need to prioritize a fix backlog, audit a client page against a competitor, or explain why a page scores 68 instead of 91.

How to read the rubric

Each criterion carries a maximum point value. Score each item from 0 to its maximum. A page scoring below 60 across all criteria is typically below the citation threshold for competitive queries. A page scoring above 80 is in citation-eligible territory — provided the highest-weight items are not zeroed out.

**Critical rule:** entity resolution (criterion 1) and extractability (criterion 2) act as partial multipliers. A zero on either drags the entire score down even if every other item is maxed. This mirrors what happens in production: a page with flawless schema but no defined entity still gets its citations credited to someone else.

The rubric

Criterion 1 — Entity Resolution (20 points)

**What it measures:** Can the model reliably identify your organization, person, or product as a distinct entity and connect it to your domain?

| Item | Max | How to score |

|---|---|---|

| Primary entity is named, defined, and consistent across the page | 6 | 0 = absent, 3 = present but inconsistent, 6 = consistent + linked to schema |

| Entity has a defined type (Organization, Person, Product) in JSON-LD | 4 | 0 = absent, 2 = present but incomplete, 4 = complete with sameAs/url |

| Entity appears in the first 200 words | 4 | 0/4 binary |

| Entity is referenced consistently (no synonym drift) | 3 | 0 = drift detected, 3 = clean |

| Related entities are named and their relationship to the primary entity is stated | 3 | 0 = absent, 1–3 = partial to complete |

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