AiVIS — AI Visibility Audit Platform
See how ChatGPT, Perplexity, Google AI, and Claude see your website. Run a free deep audit in 30 seconds. Signal tier unlocks triple-check AI methodology.
What Is an AI Visibility Audit?
An AI visibility audit is a comprehensive analysis of how artificial intelligence systems — including ChatGPT, Perplexity AI, Google AI Overviews, and Claude — interpret, parse, trust, and surface your website in AI-generated search results and conversational answers. Unlike traditional SEO audits that focus on keyword rankings and backlink profiles, an AI visibility audit examines whether your content is machine-readable, structurally clear, and rich enough for AI systems to confidently cite in their responses.
AI search engines work fundamentally differently from Google's traditional algorithm. They synthesize information from multiple sources to construct comprehensive answers. If your website's content lacks structured data, proper heading hierarchy, sufficient depth, or clear entity definitions, AI systems will skip your site entirely and cite competitors who have optimized for machine readability. AiVIS measures exactly where your site stands across all of these dimensions.
How AiVIS Works: The Triple-Check Methodology
Signal tier subscribers get AiVIS's proprietary triple-check methodology — three independent AI models audit your website in sequence. This approach eliminates single-model bias and ensures the most accurate, honest scoring possible. All tiers receive AI-powered analysis grounded in real scraped evidence.
- Primary Deep Analysis (DeepSeek V3): The primary AI model performs comprehensive analysis of your page content, heading structure, schema markup, meta tags, technical signals, and overall content quality. It generates scores across six categories. Available on all tiers.
- Peer Critique (Gemma 3 27B): A second AI model independently reviews the primary analysis, challenging any inflated scores, identifying generic or hallucinated recommendations, and verifying that every finding is grounded in actual scraped content. Signal tier only.
- Final Validation (Llama 3.3 70B): A third AI model validates the consensus, ensuring scores are calibrated and the overall assessment accurately reflects the website's true AI visibility posture. Signal tier only.
Each audit takes a minimum of 30 seconds to ensure thorough crawling, content extraction, schema parsing, and three rounds of AI evaluation. You can watch the real-time progress of each step as it happens, from DNS resolution through report generation.
The A-F Grading System
AiVIS grades your website across six critical categories using an honest A-F scale. Most websites score a C or D overall — earning an A requires genuine excellence across all categories. Here is what each grade means:
- Grade A (90-100): Exceptional. Rich structured data, comprehensive content (1500+ words), proper H1 hierarchy, complete schema markup, and AI-optimized readability. Rare — fewer than 5% of websites achieve this.
- Grade B (75-89): Strong. Good content depth, most schemas present, proper heading structure. Minor improvements needed in 1-2 areas.
- Grade C (50-74): Average. Some content present but lacks depth. Missing key schemas or heading structure issues. Moderate improvements needed.
- Grade D (25-49): Weak. Thin content, missing structured data, significant heading or meta tag issues. Substantial work required for AI visibility.
- Grade F (0-24): Failing. Critical deficiencies across multiple categories. AI systems cannot reliably parse or cite this content.
Six Audit Categories Explained
1. Content Depth & Quality
AI search engines prioritize comprehensive, authoritative content that thoroughly answers user questions. Pages with fewer than 800 words are rarely cited by ChatGPT or Perplexity. AiVIS measures your word count, content density, topical coverage, and whether your content provides genuine value versus thin placeholder text. Target 800-1500+ words for optimal AI visibility.
2. Heading Structure & H1 Tag
The H1 heading tag is the single most important on-page signal for AI systems. It tells ChatGPT, Claude, and Google AI what your page is fundamentally about. AiVIS checks whether your page has exactly one H1 tag, whether H2 and H3 tags create a logical hierarchy, and whether headings contain relevant keywords that match user search intent.
3. Schema & Structured Data
Schema.org JSON-LD markup is the language AI systems use to understand your content with precision. Without structured data, AI must guess what your page represents. AiVIS detects Organization, FAQ, Article, Product, HowTo, and other schema types, validates their implementation, and recommends missing schemas that would dramatically improve your AI citability.
4. Meta Tags & Open Graph
Meta descriptions, Open Graph tags, and Twitter Card metadata help AI systems generate accurate previews and summaries. AiVIS checks your title tag length, meta description quality, OG image dimensions, and whether social sharing metadata is complete and compelling.
5. Technical SEO
Technical foundations affect how efficiently AI crawlers can access and process your content. AiVIS evaluates HTTPS encryption, canonical tags, internal and external link structure, image optimization, mobile responsiveness, and page load performance.
6. AI Readability & Citability
This category measures how easily AI systems can extract facts, quotes, and structured answers from your content. Clear paragraph structure, FAQ-formatted content, bullet points, and explicit definitions all improve citability. AiVIS identifies which parts of your content AI systems are most likely to quote and where improvements would increase citation probability.
Content Highlights: What AI Actually Sees
Unlike generic SEO tools, AiVIS shows you exactly what it found on your page. The audit quotes your actual H1 tag, meta description, schema types, and key content excerpts. Each finding is labeled with a status: Pass (good), Needs Work (warning), Critical (serious issue), or Missing (not found). This transparency ensures every recommendation is grounded in your real content, not generic advice.
Why AI Visibility Matters More Than Traditional SEO in 2026
As of 2026, AI-generated answers account for a growing share of how users discover information online. Google AI Overviews, ChatGPT with browsing, Perplexity AI, and Claude all synthesize answers from web content rather than simply ranking links. Websites that are not optimized for machine readability are systematically excluded from these AI-generated responses, regardless of their traditional SEO performance.
The core difference between traditional SEO and AI visibility is structural. Traditional SEO optimizes for keyword density, backlink authority, and click-through rates. AI visibility optimizes for entity clarity, content completeness, structured data coverage, and heading hierarchy — the signals that determine whether an AI system can confidently extract and cite your information. A website can rank #1 on Google for a keyword but still be invisible to ChatGPT if its content lacks the structural signals AI models require.
AiVIS bridges this gap by auditing the specific dimensions that AI search engines evaluate when deciding which sources to include in their generated answers. Each audit produces actionable recommendations with evidence-linked findings — not generic SEO advice, but specific changes tied to what was actually observed on your page.
Evidence-Based Audit Methodology
AiVIS implements a strict evidence-based methodology called BRAG (Based Retrieval and Auditable Grading). Every scraped field entering the AI prompt receives a stable evidence ID (ev_title, ev_h1, ev_schema, ev_meta_desc, etc.). The AI model must cite these IDs in every finding and recommendation. Any claim without a cited evidence ID is rejected. This makes every score, grade, and recommendation traceable back to a specific observed page property — eliminating hallucinated advice that plagues generic AI audit tools.
Versioned Audit Trails
Every audit is versioned and timestamped, creating a persistent trail that lets you track improvements over time. Each audit record includes the version number, exact timestamp, unique audit ID, and which AI models were used. This is essential for agencies managing multiple client sites, as it provides documented proof of optimization progress.
Pricing & Plans
AiVIS offers three tiers designed for different use cases:
- Observer (Free): 5 scans per month. Perfect for curious builders and founders testing their AI visibility for the first time.
- Alignment ($9/mo): 25 scans per month with exports, force refresh, competitor tracking, and report history. Ideal for solo builders, early founders, and no-code creators.
- Signal ($29/mo): 100 scans per month with triple-check AI pipeline, citation tracking, API access, white-label reports, scheduled rescans, and agency-grade features. Built for agencies, studios, and internal teams.
Compliance & Trust
AiVIS is a registered B2B service provider in Hall County, Georgia (30501). We comply with the Georgia Fair Business Practices Act (O.C.G.A. §10-1-390), maintain 256-bit SSL encryption on all connections, enforce a strict no-data-resale policy, and never collect personally identifiable information beyond what is necessary for account management. Our platform uses no third-party analytics that track individual user behavior without consent.
Frequently Asked Questions
Q: What is an AI visibility audit?
An AI visibility audit measures whether AI systems like ChatGPT, Perplexity, Google AI, and Claude can clearly explain your business without guessing. AiVIS scores your website across six categories — content depth, heading structure, schema markup, meta tags, technical SEO, and AI readability — using a realistic A-F grading scale. Most sites score C or D.
Q: How does the triple-check methodology work?
Free tier uses GPT-OSS 120B for fast, zero-cost AI analysis. Paid tiers use DeepSeek V3 for primary analysis. Signal tier subscribers get three independent AI models analysing their website in sequence: DeepSeek V3 performs deep analysis, Gemma 3 27B critiques the findings for accuracy, and Llama 3.3 70B validates the final scores. Triple-check adds peer review and validation.
Q: How long does each audit take?
Each deep audit takes a minimum of 30 seconds. This ensures thorough DNS resolution, page crawling, content extraction, schema analysis, technical SEO evaluation, and three rounds of AI evaluation. Real-time progress is displayed for each step.
Q: Is AiVIS free to use?
Yes. The Observer tier provides 5 free scans per month with AI-powered visibility analysis. Alignment ($9/mo) adds 25 scans, exports, and competitor tracking. Signal ($29/mo) unlocks 100 scans, the full triple-check AI pipeline, citation tracking, API access, and white-label reports.
Q: What makes AiVIS different from traditional SEO tools?
Traditional SEO tools measure keyword rankings and backlinks. AiVIS measures how AI systems actually interpret your content — whether ChatGPT can cite your expertise, whether Perplexity includes you in answers, and whether Google AI Overviews feature your information. This is a fundamentally different and increasingly important dimension of search visibility.
Q: Why does content depth matter for AI visibility?
AI search engines synthesize information from hundreds of sources simultaneously. When ChatGPT or Claude evaluates whether to cite your page, they check if your content thoroughly answers the user's question. Pages with fewer than 800 words are rarely cited because they lack the depth AI systems need to generate confident, detailed answers. Aim for 800-1500+ words per key page.
Q: What is the H1 heading tag and why is it critical?
The H1 heading tag is the primary title of your page. It tells AI systems what your page is fundamentally about. Every page should have exactly one H1 tag containing relevant keywords. Without a proper H1, AI crawlers struggle to classify your content and are far less likely to include it in generated answers.
Q: Are audit results stored and versioned?
Yes. Every audit creates a versioned, timestamped record in our database. Each audit trail includes the version number, exact timestamp, unique audit ID, AI models used, all category grades, content highlights, and full recommendations. This enables tracking optimization progress over time and provides documented proof for agency client reporting.
Ready to see how AI sees your website? Run a free audit at aivis.biz
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