What Makes a Website Visible to AI Search | AiVIS.biz
AI search visibility is not the same as Google search visibility. The signals are different. This is the complete picture.
The seven dimensions AI search evaluates
1. Schema & Structured Data (20%): Is JSON-LD present to declare entity identity and content type?
2. Content Depth & Quality (18%): Does your page provide enough specific, verifiable claims for AI to extract something useful?
3. Meta Tags & Open Graph (15%): Meta title, meta description, Open Graph tags — complete and consistent.
4. Technical SEO (15%): HTTPS, canonical URLs, proper rendering, page speed.
5. AI Readability & Citability (12%): Can the content be parsed structurally — headings, semantic HTML, atomic claims?
6. Heading Structure (10%): Clear H1→H2→H3 hierarchy that segments content for extraction.
7. Security & Trust (10%): Robots.txt accessibility, AI crawler allowances, author entity verification, and link diversity.
What Google visibility does and doesn't transfer
Technical SEO overlap: HTTPS, canonical URLs, page speed, and proper HTML structure benefit both Google and AI visibility.
Does not transfer: backlinks, keyword density, domain authority, social signals. These Google signals have no direct equivalent in the AI extraction pipeline.
New requirements: crawler allowances for AI bots (robots.txt), JSON-LD entity schema, and server-side rendering or pre-rendering for client-heavy sites.
Frequently Asked Questions
- Is AI search visibility the same for all AI tools?
- The core requirements are shared (crawler access, schema, rendering), but different tools weight context differently. ChatGPT's browsing favors recency, Perplexity favors citation-dense content, and Google AI Overview favors structured Q&A markup.
- How is AI search visibility measured?
- AiVIS.biz measures it across seven scored dimensions, producing a composite 0–100 score with BRAG evidence IDs tracing each dimension to crawl observations.